When you work in the ‘online’ world, the concept of authenticity is always amongst the chatter. To succeed as an online writer, you have to be ‘authentic’, prove your authenticity. It’s overuse is becoming somewhat tiresome to me, and when I hear someone spouting how authentic they are, I struggle to stop the sneer from ruining my happy-selfie face.
The thing is, by virtue of working online you must orchestrate, curate and create in order to find your place. And you must convince. This is why it is also known as the ‘virtual’. So why bang on about being ‘authentic’ when the concept of online authenticity is an oxymoron? It automatically leaves me skeptical.